Duties:
• Devise and implement the overall sales and marketing plan for the resorts and actively monitor its progress in terms of achieving KPI’s, budgets and revenues
• Liaise with the General Managers in adopting price strategies across the resorts.
• Build-on and develop relationships with our current clients.
• Analyse current markets and identify new markets and potential clients.
• Organise and conduct site inspections and familiarization trips in conjunction with the Resort team.
• Manage the number and performance of third party and promotional websites and liaise with providers in ensuring optimisation of the companies’ online position.
• Proactively monitor the companies’ profile on the various social media platforms and ensure appropriate responses are posted in a timely fashion.
• Over time, create and develop a Digital Strategy/Team in creating and managing the content of the companies’ websites and various online platforms.
• Develop and agree departmental sales plans and communicate them clearly to all parties.
• Manage all promotional collateral from copyright through to design and print and ensure that it is in line with the companies’ branding.
• Ensure in house promotional material is current, effective and supports any new sales and marketing promotions.
• Manage the guest database and ensure that client’s details are accurate and up to date.
• Ensure that all client correspondence is tracked and recorded, including quotations and contracts.
• Represent the companies at consumer trade fairs, event promotions and tourism events both at local and national level when necessary.
• Organise on and off-site client entertainment when necessary.
• Maintain the highest standards of professional conduct at all times when dealing with clients, guests etc.
• Submit weekly, monthly, quarterly and yearly Sales & Marketing activity reports of the various companies to the General Group Manager and Directors. Knowledge, Skills and Abilities Required
• Constant presence on all Digital Platforms of the companies
• Development and maintenance of Partnerships with corporate bodies
Qualifications:
• BSc in Marketing, Public Relations or a closely related field
• Experience in Marketing and Sales presentations
• Knowledge of hospitality industry and leisure locations eco-space.
• Must be computer literate.
• Minimum of 3 years’ experience of a similar role within the hospitality industry.
• High level of customer focus and understanding.
• Ambitious, creative and the ability to influence decisions.
• Strong understanding of digital marketing including web analytics metrics and tools.
• Articulate, confident communicator at all levels both with colleagues and clients.
• Commercially focused, ability to analyse market data and be results driven.
• Must be a self-starter with the ability to work with others.
• Able to design and compose publications or contents.